Manuel De Avila, Winemaker

Manuel "Manny" De Avila is the National Brand Ambassador for Tequila Don Julio, where he brings the world's original luxury tequila to life through heritage, education, and unforgettable hospitality. A highly respected bartender and industry educator, Manny works with leading bartenders, chefs, retailers, distributors, and cultural tastemakers across the United States to deepen appreciation for tequila through authentic storytelling and immersive brand experiences.

Whether hosting exclusive dinners, leading educational seminars, or speaking on industry stages, Manny is passionate about creating meaningful connections that extend beyond the glass. He believes the strongest brands are built through genuine relationships, memorable experiences, and a commitment to craftsmanship.

Rooted in the legacy of Don Julio González, Manny proudly represents the brand with the values that define it: authenticity, generosity, excellence, and the belief that life's most meaningful moments are those shared together. Through every interaction, he inspires others to experience tequila not simply as a spirit, but as a symbol of celebration, culture, and connection.