Sammy Hagar, Lifestyle
Rock & Roll Hall of Famer Sammy Hagar made his name as one of rock's most dynamic frontmen, selling millions of records and thrilling fans worldwide as the voice of Montrose, Van Halen, Chickenfoot, The Circle and now the extended run of his Best of All Worlds residency at Dolby Live at Park MGM Las Vegas with fellow Rock & Roll Hall of Famer Michael Anthony, 15-time Grammy nominee, guitar virtuoso Joe Satriani, and powerhouse drummer Kenny Aronoff. Beyond the stage, Hagar has built an empire in the spirits industry, becoming one of its most influential and successful pioneers.
Since opening his flagship Cabo Wabo Cantina in 1990, he's turned a lifelong passion for great food, music and spirits into a thriving and iconic lifestyle brand encompassing restaurants and spirits. In 1996, Hagar forever revolutionized the spirits industry with the launch of Cabo Wabo Tequila, turning it into the No. 2 tequila in the U.S. before its record-breaking $100 million sale in 2008, a landmark deal that cemented his status as a spirits industry powerhouse.
Today, his spirits legacy continues to expand with award-winning spirits Santo Tequila and Sammy's Beach Bar Rum. Santo Tequila, a partnership with celebrity chef Guy Fieri, spans additive-free Santo Blanco, Santo 110 Proof Blanco, Santo Reposado, Santo Añejo, and Santo Extra Añejo, along with Santo Mezquila - the world's first tequila-mezcal blend, bringing a bold, adventurous flavor to the category. Sammy's Beach Bar Rum is a premium Puerto Rico-made rum crafted with locally sourced sugarcane for smooth tropical flavor. A partnership with rock icon Rick Springfield, the portfolio offers Beach Bar Platinum Rum, Beach Bar Kola Spiced Rum and Beach Bar Red Head Rum. His latest venture, Red Rocker Brewing Company, launched with Red Rocker Lager, a crisp, Mexican-style lager.
Hagar is a dedicated philanthropist whose Hagar Family Foundation focuses on food relief and children's causes across the country. Visit RedRocker.com for more information.
