Jason Asher, Mixologist

Jason Asher is a nationally recognized culinary professional and acclaimed mixologist based in Phoenix, Arizona. He is a founding partner of Juniper & Jigger Hospitality Co., where he focuses on concept development, beverage innovation, and hospitality operations. With more than two decades of experience in the hospitality industry, Asher has built a reputation for blending culinary technique with modern cocktail craftsmanship, creating programs that are both technically refined and highly approachable.

Asher's journey into hospitality began during his academic years when he pursued a Culinary Arts degree at the California Culinary Academy. Over time, he developed a distinct voice in the cocktail world, earning national recognition for his creativity and technical precision. His work has been featured in leading publications including Esquire, Imbibe, Food & Wine, GQ, Saveur, and Tasting Panel, while additional coverage from outlets such as Forbes, VinePair, Afar Magazine, and The Wall Street Journal has further cemented his reputation as an influential voice in modern mixology.

Throughout his career, Asher has received numerous industry honors. His previous bar concept was named Best U.S. Cocktail Bar at the 2023 Tales of the Cocktail Foundation Spirited Awards and was included on the North America's 50 Best Bars list for both 2023 and 2024. The concept also earned two pins in The Pinnacle Guide, a benchmark for global cocktail bar excellence. In 2024, Asher was recognized as a Top Four Finalist for Best U.S. Bar Mentor by the Tales of the Cocktail Foundation. Earlier in his career, he was named GQ Bombay Sapphire's Most Inspired Bartender (2010) and won Food Network's Chopped in 2017.

Beyond awards and accolades, Asher is known for his dedication to mentorship and community within the hospitality industry. When he's not developing new beverage concepts, he enjoys traveling, hiking, and spending time with his wife, Kailee, and their family.